With over 700,000 gamers and esports players in Ireland, and 3.5 billion across the world globally; gamers are not a niche group of people playing in their bedrooms. Nor is this category a subculture. It is an industry that is bigger and even more powerful than film and television.
Our latest report; Play to Win highlights the wealth of opportunities available to brands who choose to venture into gaming, as well as providing actionable insights for how brands can win, derived from our conversations with eleven leading industry experts.
Learn more about
- The common misconceptions around gaming and gamers.
- The ‘why’ and ‘how’ of brands getting into gaming and esports.
- Learnings from brands who have already ventured into the space.