Powers Golden Hours: Belfast

The brief

As the Irish Times called it “a gig that could have been planned in Heaven”, Powers Golden Hours event series returned recently to one of the most historic pubs in Ireland. White’s Tavern, Belfast played host to the live iteration of Powers Whiskey’s ‘Old But Gold’ campaign.

Our Role

  • Creative
  • Culture
  • Films
  • Studio

Our collaboration with Powers led to the creation and curation of the second edition of the series. The lineup for this edition was nothing short of spectacular, featuring the beloved national treasure, Sharon Shannon. Joining her on the stage were the immensely talented Susan O’Neill, Brendán Quinn, John McSherry, and Francis McIlduff, all of whom were masterfully hosted by the ever-charming Alana Henderson.

The essence of Powers Golden Hours lies in its celebration of the timeless songs and stories that have shaped these artists over the years. It’s an enchanting journey through the traditions and folklore of Ireland’s music scene. The series has been steadily gaining prominence and becoming a central fixture in the world of traditional and folk music. We’ve some big news coming soon, so keep your ear to the ground.

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