Launching Cairn Community Games

The brief

When Cairn came to us with the exciting challenge to help launch their 4 year title sponsorship of the Community Games we knew this was a partnership made in heaven.

Both organisations are founded on the idea that a thriving Ireland is built brick by brick every day through the power of connected, inclusive community.  

Our Role

  • Creative
  • Digital
  • Films
  • Motion Graphics
  • OOH
  • Print
  • Studio
  • TV

We set to work developing a whole new design system, look and feel, and communication platform with the ambitious goal of inspiring a whole new generation of kids and volunteers to play their part and get involved with Cairn Community Games. 

And so “We’re All In” was born. 

This is more than just a launch campaign for Cairn Community Games.

It’s an open invitation to kids and volunteers all across the country to explore their talents, build friendships and communities, and most importantly – have fun. 

We set about crafting a dynamic, colourful campaign that would speak directly to the children of Ireland, not at them.

The entire campaign was conceived, directed and produced within The Tenth Man’s in-house team, with the help of illustrator Ashwin Chacko whose vibrant illustrations helped to bring the energy of children’s imaginations to life on paper and onscreen.

 “We’re All In” launches nationwide this week with a full suite of campaign assets including TVC, radio, social, press and OOH.

View all our work