Fanatics Sportsbook The Tenth Man


The brief

What happens when one of the best known merchandise and sports apparel brands in the US, merges with a global betting brand? They create the most rewarding sportsbook…

We were given the exciting challenge of developing a brand campaign for Fanatics Sportsbook – the result of a merger between Fanatics and PointsBet.

Our Role

  • Creative
  • Films
  • Studio
  • TV

With a lead time of just 4 weeks, we set about crafting a dynamic mixed-media campaign bringing the proposition to life for the first time. Our campaign features real brand fans, 3D brand elements and a versatile suite of offers animated through dynamic motion graphics – all conceived, directed and produced by The Tenth Man’s in-house team. 

Our approach allowed us to generate a staggering 96 unique TVCs for Fanatics, giving them a suite of assets to roll out across the heavy sporting calendar, starting with March Madness and a new state launch in North Carolina.

View all our work