Bewley’s Brand Refresh

The brief

Create the assets to launch Bewley’s fresh new visual identity that pays homage to its rich and characterful past, while welcoming in a new generation of coffee lovers.

Our Role

  • Creative
  • Digital
  • Motion Graphics
View The Project

There’s a lot more to this iconic Irish brand than their incredible sticky buns (though if you’ve yet to try them, run don’t walk). We set out to celebrate its incredible past, present and future, launched with a strikingly fresh new visual identity and a suite of comms to match. 

From the iconic Grafton Street café, to retailer’s shelves and pouring locations all over the country, this level of nationwide footprint required a modular system full of flex, versatility and visual appeal. Taking our inspiration from the stunning on-pack design created by Pearl Fisher, the visual language combines references from Bewley’s historical stories, the brewing process and the convivial experience of enjoying a cup of freshly brewed coffee or tea. Coffee and tea have deep-seated meanings and emotional resonance, so we looked to celebrate and elevate this social experience through the full suite of comms, including these new gorgeous cups for that same gorgeous coffee. 

See the gorgeous new brand come to life in the vids below, and check them out in the many places Bewley’s pour, serve and sell, all over the country.

View all our work