CULTURELAB is our culture and community making division. We create new projects, experiences and ownable IP for ourselves, partners, clients and others. With over 30 years of experience in conceiving, curating and producing original projects of all sizes, shapes and locations, CULTURELAB brings all that energy and experience into the engine room of The Tenth Man.
Culturelab
CULTURELAB is our culture and community making division. We create new projects, experiences and ownable IP for ourselves, partners, clients and others. With over 30 years of experience in conceiving, curating and producing original projects of all sizes, shapes and locations, CULTURELAB brings all that energy and experience into the engine room of The Tenth Man.
Services
- Culture Making
- Community Curation, Creation & Management
- Entertainment & Events
- Insights & Intelligence
- Cultural Innovation
- Intellectual Property
Related Projects
HOW WE SHUT DOWN SUNDANCE WITH KNEECAP IN UTAH
Culture, Films
No strangers to controversy, this latest stunt was designed to provoke reaction and conversation around the Irish language and Irish politics as the world watches. And it did just that. Prominent features of the stunt in BBC, Variety, Hollywood Reporter, The Face, Daily Mail (maybe not for the right reasons!), and closer to home making […]
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POWERS GOLDEN HOURS AT OTHER VOICES 2023
Creative, Culture, Digital, Films, Studio
We brought Powers and Other Voices together for the very first time to collaborate on an incredibly special Powers Golden Hours gig on the Sunday of Other Voices at Páidí Ó Sé’s pub on the Dingle peninsula.
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Life Style Sports: Your Season, Your Style
Creative, Digital, Films, OOH, Studio
Exploding with colour, energy and excitement, the spirit of the Your Season, Your Style is a celebration of everything we know and love about Christmas.
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JAMESON CONNECTS THE CIRCLE AT ALL TOGETHER NOW 2023
Creative, Culture, Films, Strategy, Studio
With Jameson Connects, we launched The Circle stage at 2022’s All Together Now festival in Waterford. So. How do we follow that up?
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Adidas X Life Style Sports: Generations of Originals
Creative, Culture, Digital, Films, OOH, Studio
Adidas is a footwear behemoth that has built on its cultural *ahem* footprint, with every passing decade. With this campaign, they wanted to show how their Club Originals have shown up over the years to an Irish Gen-Z audience that might need reminding of their storied history.
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