CULTURELAB is our culture and community making division. We create new projects, experiences and ownable IP for ourselves, partners, clients and others. With over 30 years of experience in conceiving, curating and producing original projects of all sizes, shapes and locations, CULTURELAB brings all that energy and experience into the engine room of The Tenth Man.
Culturelab
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CULTURELAB is our culture and community making division. We create new projects, experiences and ownable IP for ourselves, partners, clients and others. With over 30 years of experience in conceiving, curating and producing original projects of all sizes, shapes and locations, CULTURELAB brings all that energy and experience into the engine room of The Tenth Man.
Services
- Culture Making
- Community Curation, Creation & Management
- Entertainment & Events
- Insights & Intelligence
- Cultural Innovation
- Intellectual Property
Related Projects
JAMESON CONNECTS THE CIRCLE AT ALL TOGETHER NOW 2023
Creative, Culture, Films, Strategy, Studio
With Jameson Connects, we launched The Circle stage at 2022’s All Together Now festival in Waterford. So. How do we follow that up?
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Adidas X Life Style Sports: Generations of Originals
Creative, Culture, Digital, Films, OOH, Studio
Adidas is a footwear behemoth that has built on its cultural *ahem* footprint, with every passing decade. With this campaign, they wanted to show how their Club Originals have shown up over the years to an Irish Gen-Z audience that might need reminding of their storied history.
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Jameson x Dickies
Creative, Culture, Digital, Films, Studio
Create a launch platform to showcase two of the most iconic brands in the world coming together for the first time - Jameson and Dickies.
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Jameson Connects Thailand & India
Creative, Culture, Digital, Films
Over the last 18 months we've been working with Jameson in Ireland to connect artists who've never worked together before. Remixes, new songs, live covers, the sky's the limit for the collaborations with Jameson Connects. Now we've taken the project global.
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POWERS GOLDEN HOURS
Creative, Culture, Digital, Films
Tasked with coming up with an experiential idea to bring Powers creative platform Old But Gold to life, it was clear we would be bringing in the big guns.
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