CULTURELAB is our culture and community making division. We create new projects, experiences and ownable IP for ourselves, partners, clients and others. With over 30 years of experience in conceiving, curating and producing original projects of all sizes, shapes and locations, CULTURELAB brings all that energy and experience into the engine room of The Tenth Man.
STUDIO is an eclectic mix of copywriters, art directors and designers who are immersed in the worlds of creativity and culture.
TRUTH is The Tenth Man’s research and strategy division; a team of researchers, strategists and creatives that deliver measurable success for the world’s leading brands
PLAY allows us to immerse ourselves in projects as diverse as talent identification, new brand and product launches, sports sponsorship activations, music festivals, cultural partnerships, eSports and much, much more.
Life Style Sports: Your Season, Your Style
Creative, Digital, Films, OOH, Studio
Exploding with colour, energy and excitement, the spirit of the Your Season, Your Style is a celebration of everything we know and love about Christmas.
Powers Golden Hours: Belfast
Creative, Culture, Films, Studio
As the Irish Times called it "a gig that could have been planned in Heaven", Powers Golden Hours event series returned recently to one of the most historic pubs in Ireland ..
JAMESON CONNECTS THE CIRCLE AT ALL TOGETHER NOW 2023
Creative, Culture, Films, Strategy, Studio
With Jameson Connects, we launched The Circle stage at 2022’s All Together Now festival in Waterford. So. How do we follow that up?
Adidas X Life Style Sports: Generations of Originals
Creative, Culture, Digital, Films, OOH, Studio
Adidas is a footwear behemoth that has built on its cultural *ahem* footprint, with every passing decade. With this campaign, they wanted to show how their Club Originals have shown up over the years to an Irish Gen-Z audience that might need reminding of their storied history.
Jameson x Dickies
Creative, Culture, Digital, Films, Studio
Create a launch platform to showcase two of the most iconic brands in the world coming together for the first time - Jameson and Dickies.