The brief

With Jameson Connects, we launched The Circle stage at 2022’s All Together Now festival in Waterford. A hidden oasis under the trees in the forest just off the beaten track, a place where fans could discover the best of homegrown Irish music, dance and bathe in the delights of whiskey and ginger ale refreshers (figuratively speaking). And it was a smashing success.

So. How do we follow that up?

Our Role

  • Creative
  • Culture
  • Films
  • Strategy
  • Studio

There’s nothing “difficult second album” about this year’s plans.

The Circle gives a platform to the best homegrown music, showcasing the incredible shape of Irish music today. Partial to a bitta flowy soul, a touch of indie sleaze? From techno queens to alt-pop dreams with just a light touch of anarchy and a rake load of tunes designed for you to dance to, find it all right here under the trees. That’s before we mention the mind-opening conversations, a secret Jameson x Dickies area where you can get threads to make all your other clothes jealous, a dedicated Jameson bar and a place to dance the days and/or nights away. All with like-minded spirits, in like-minded spirits. Plus, the very special first ever performance of this year’s Jameson Connects collaborating artists, Pillow Queens x Abbacaxi. We don’t use the word unmissable lightly. 

So as you can see, this year The Circle is bigger and better. They said it couldn’t be done, but it’s even more circular (probably). We’re in the throes of working with the team at Irish Distillers on curating the line-up, creating and designing all assets, producing promo films and capturing film and photography assets over the weekend.