eir Gigglybits

The brief

eir came to TTM with a brief around motivating existing and new customers to switch or upgrade their service to eir Gigabit Fibre Broadband, giving them a faster, stronger, better connection than ever before. The beauty of this brief was that the product in question was market-leading, so armed with an insight around educating the consumer on the benefits, we got to work.

Our Role

  • Creative
  • Digital
View The Project

A gigabit is a billion bits, apparently. While trying to wrap our heads around that, we asked ourselves ‘how would we explain this to an unbelievably cute, unicorn-obsessed, inquisitive little kid?’

And Gigglybits entered the chat.

We created a campaign around our fabulous little eir-obsessed customer Cassie and her comedic foil, eir engineer Dennis. Cassie’s line of questioning allowed Dennis to reveal the product benefits in the cutest way possible. For our follow-up Christmas campaign, Cassie was fully on board with the power and speed of Gigglybits, and so became the spokesperson for her entire street with a formal written request to the man of the moment, overseen by a council of festive friends. Curious about this cuteness? Check both campaigns out below.

Deliverables for both campaigns (standard and Christmas) included:

● TV ads
● Radio & Podcasts
● OOH – Photography and key visual layouts
● Social
● Digital

View all our work