A gigabit is a billion bits, apparently. While trying to wrap our heads around that, we asked ourselves ‘how would we explain this to an unbelievably cute, unicorn-obsessed, inquisitive little kid?’
And Gigglybits entered the chat.
We created a campaign around our fabulous little eir-obsessed customer Cassie and her comedic foil, eir engineer Dennis. Cassie’s line of questioning allowed Dennis to reveal the product benefits in the cutest way possible. For our follow-up Christmas campaign, Cassie was fully on board with the power and speed of Gigglybits, and so became the spokesperson for her entire street with a formal written request to the man of the moment, overseen by a council of festive friends. Curious about this cuteness? Check both campaigns out below.
![](https://www.thetenthman.com/wp-content/uploads/2023/03/TTM_Website_eir_Giggelbit_1528x836px-1.png)
![](https://www.thetenthman.com/wp-content/uploads/2023/03/TTM_Website_eir_Giggelbit_488px_1.png)
![](https://www.thetenthman.com/wp-content/uploads/2023/03/TTM_Website_eir_Giggelbit_488px_2.png)
![](https://www.thetenthman.com/wp-content/uploads/2023/03/TTM_Website_eir_Giggelbit_488px_3.png)
![](https://www.thetenthman.com/wp-content/uploads/2023/03/TTM_Website_eir_Giggelbit_1528x836px-2-1.png)
![](https://www.thetenthman.com/wp-content/uploads/2023/03/TTM_Website_eir_Giggelbit_1528x836px-4.png)
Deliverables for both campaigns (standard and Christmas) included:
● TV ads
● Radio & Podcasts
● OOH – Photography and key visual layouts
● Social
● Digital