A gigabit is a billion bits, apparently. While trying to wrap our heads around that, we asked ourselves ‘how would we explain this to an unbelievably cute, unicorn-obsessed, inquisitive little kid?’
And Gigglybits entered the chat.
We created a campaign around our fabulous little eir-obsessed customer Cassie and her comedic foil, eir engineer Dennis. Cassie’s line of questioning allowed Dennis to reveal the product benefits in the cutest way possible. For our follow-up Christmas campaign, Cassie was fully on board with the power and speed of Gigglybits, and so became the spokesperson for her entire street with a formal written request to the man of the moment, overseen by a council of festive friends. Curious about this cuteness? Check both campaigns out below.
Deliverables for both campaigns (standard and Christmas) included:
● TV ads
● Radio & Podcasts
● OOH – Photography and key visual layouts