We love a challenge. Specifically, creating a brand new brand challenge.
Cue GoMoWorld, which entered our lives during the summer of 2022. An app that gives global travellers the ability to access the best rates while abroad by providing access to local networks, it was an innovation to solve real problems – the pain of searching for WiFi while abroad, the bigger pain of looking for a new SIM card that works in your holiday destination, and the biggest pain of all, the potentially enormous roaming bill winging its way to you once you’re home.
GoMoWorld gives you great value, great coverage, without compromise. The strength of that proposition needed a brand to match. We started from scratch, with a product and a brand name, considering everything from how it looks and sounds; to what we say and how we say it.
We needed to give travellers a clear reason to think of their data usage pre-holiday routine, showing the benefits by delivering the comms in a way that was engaging, compelling and fun. To cut through, our message needed to move beyond the functional; yes, GoMoWorld gives you the best rates when travelling abroad but aside from cost saving, what’s the benefit of that for travellers? In this question, we found our idea.
A creative launch campaign which showed how with GoMoWorld you can live like a local – in the moment, connected and uninterrupted from the minute you land.
What We Did
- Brand Identity
- Communications Strategy
- Creative Launch Campaign
- Influencer Marketing Strategy