This year, in line with Energia’s positioning, the brief asked us to Think Of The Possibilities that surround our gorgeous Gaeilge.

So the TTM teams went down the proverbial poll cóinín, flipping the script and imagining a world without Irish. We created a hyper-real motion graphics world of saturated colour, craic and céilís, with the 2023 ambassadors Manchán Magan, Maura Derrane, and Éadaoin Fitzmaurice bringing all of the glorious possibilities of Gaeilge to life, imagining a world without Irish. Imagine!
No Gaeltacht so what happens with your first póg? What actually is the craic? Would Tramore just be Big Beach? And who’s the púca?

A boring old ghost anois. That’s who.