Jameson x Dickies

The brief

Create a launch platform to showcase two of the most iconic brands in the world coming together for the first time – Jameson and Dickies.

Our Role

  • Creative
  • Culture
  • Digital
  • Films
  • Studio
View The Project

Two icons crafted across generations. One collab. Some things are best Crafted Together. Like a workwear-inspired collection featuring clothes, accessories and the DNA of two of the world’s most loved brands…

Jameson and Dickies coming together for the first time is not just kind of a big deal. A unique crossover like this deserved a unique creative approach. So when Jameson asked us to create a suite of assets to announce the partnership, we jumped at the chance.

And that chance involved creating a treatment for the campaign, a roadtrip to the Midleton Distillery to capture an incredible cast of friends of Jameson and Dickies from all over the world celebrating the sometimes unlikely places where each of their crafts meet. From coopers to skaters, artists, designers, barbers, chefs and more, Crafted Together celebrates those who get their threads dirty in the true pursuit of smoothness. The campaign speaks to the spirit of coming together, with the launch film directed and shot in-house with photography captured by great friend of The Tenth Man, Rich Gilligan for the very slick lookbook.

The campaign was launched in 26 markets globally, including the UK, US, Canada and Asia and the line is available via the Jameson and Dickies websites. We love it all, but if we had to choose, it’s got to be the jacket paired with the Jameson x Dickie’s Limited Edition Bottle. Yinnow yerself.


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